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Designer (Graphics and Apparel)
Jan 2024 - Current
As a Graphic Designer at Sitara, I craft compelling graphic apparel collections for men, women, and children, tailored for in-store, web, and location-specific lines. I collaborate with cross-functional teams and oversee the entire product lifecycle, from concept to factory development, ensuring top-tier quality. My role also includes designing brand logos, packaging, and creating impactful paid ads for Meta, Amazon, and Etsy, as well as dynamic graphics for pop-up stalls while maintaining Sitara's luxury brand identity.
Key Responsibilities and Achievements:
Apparel Design
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Design graphic apparel collections, unisex apparel line, ensuring each piece aligns with Sitara's commitment to luxury and quality
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Develop collections for various channels, including pop-up store, web-exclusive, and location-specific lines
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Collaborate with merchandising teams, development teams, and domestic/overseas factories to bring high-quality products to market
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Manage the entire lifecycle of collections, from initial concept to factory development, ensuring that every detail, including color, fabric, art, branding, and techniques, meets global standards
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Prepare detailed tech packs for all approved designs
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Facilitate smooth communication with production teams
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Create and pitch mood boards that encapsulate the vision for each collection, drawing inspiration from current trends and unique references
Paid Ad and Marketing Design
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Design and execute compelling paid ads for platforms like Meta, Amazon, and Etsy, effectively promoting collections by Sitara and driving engagement
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Develop eye-catching graphics for pop-up stalls, ensuring a cohesive and engaging brand experience in physical spaces
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Content writer for email list
