nova

June - August 2023

In June 2023 I worked on a three month brand design project with Nova, a Bay Area-based Pickleball equipment company. My design work included creating the logo, brand book, packaging design, paddle design, content for social media, graphics for marketing promotion, and photorealistic mock-ups for their Amazon storefront.

Project Overview

Concept Design

Collaborated closely with the startup's founding team to brainstorm ideas, capturing the essence of their vision and the spirit of pickleball.
This phase involved in-depth discussions about the company's goals, target audience, and desired market position.

Mood Boards and Bay Area Demographic Research

Developed mood boards to establish a visual language and tone for the brand.
Conducted research on the Bay Area demographic, focusing on the preferences and lifestyles of potential customers, to ensure the branding resonated with the local audience.

Logo and Brand Book Creation

Designed a unique logo that encapsulated the brand’s ethos, balancing modernity with the energetic spirit of pickleball.
Developed a comprehensive brand book detailing the brand's visual and communicative style, including color palettes, typography, and usage guidelines.

Packaging and Paddle Design

Crafted innovative packaging designs and paddle graphics, ensuring consistency with the overall brand identity.
My approach combined functionality with aesthetic appeal, creating designs that stood out and spoke to the brand's quality and character.

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Photorealistic Mock-Ups for Amazon Storefront

Utilized 3D rendering techniques to create photorealistic mock-ups of the products for the Amazon storefront.
Enhanced these mock-ups with Photoshop, ensuring they accurately represented the products and appealed to online shoppers.

Back Packaging, Stickers, and Taglines

Developed the back packaging design, incorporating informative and engaging elements.
Created unique stickers and catchy taglines that added a personal touch and enhanced brand memorability.

Marketing Graphics and Social Media

Produced engaging content for social media platforms, including custom illustrations created using Adobe Illustrator and Procreate.
These illustrations were tailored to capture the dynamic and community-driven nature of Pickleball, fostering engagement and brand recognition.
These materials played a crucial role in building brand awareness and driving customer interest.

Eco-Friendly Design

24/7 Support

Multilingual
Functionality

Advanced Tech

This project resulted in a cohesive and vibrant brand identity for the startup, effectively capturing the essence of pickleball and resonating with the target demographic in the Bay Area. The comprehensive approach, from initial brainstorming to the creation of physical and digital materials, established a strong foundation for the brand's presence in the market, setting the stage for its growth and success in the competitive sports equipment industry.