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Welcome to my love letter to design!
Driven by the people I meet, the colors I see, and my desire to make someone's day easy. I hope you enjoy scrolling through my work, from user-centered digital experiences to doodles and design challenges.
Sune, Qurate Retail Group
UI design // brand toolkits // ad campaigns // animations
Sune is a QVC startup and video/livestream shopping platform focused on mission-driven brands. I played a key role in developing their brand identity and contributed to the app's UI. Additionally, I designed high-impact ad campaigns for NBC Universal and YouTube TV. My work also included crafting mobile-first banner ads for iHeartMedia and refining brand visuals to enhance consistency across marketing channels.
Sitara
brand designer // graphic apparel designer
Sitara is a streetwear brand that blends traditional Middle Eastern and South Asian culture with contemporary urban fashion. Sitara captures the essence of these regions' landscapes, architecture, and cultural symbols, offering a unique and stylish way to express heritage and identity.
The Tunnel
concept design // art // marketing // ticketing
The Tunnel was a groundbreaking electronic music event aimed to shed light on upcoming producers and artists in the San Francisco Bay Area. This event was particularly special as it was a project I was given complete creative freedom over and led from concept to execution.
Tiny Dorm
creative director // concert design // marketing // user research
Hired during the pilot year of Tiny Dorm, a vibrant company organizing concerts for San Francisco Bay Area student artists, I led my team in crafting various creative and marketing materials to build our brand identity. My role was multifaceted, focusing on elevating the company's digital presence and enriching the event visuals.
Nova
brand design // logo design // packaging // client work
Nova is a Palo Alto based Pickleball equipment company. My design work included creating the logo, brand book, packaging design, paddle design, content for social media, graphics for marketing promotion, and product mock-ups for their Amazon storefront.
Berkeley Center for New Media
UX design // content design and writing
Creating tailored content for target demographics across digital platforms, enhancing accessibility and engagement. Writer for the website and monthly newsletter. Created mock-up visualizations using Adobe XD along with high-fidelity prototypes through Figma to streamline UI design processes.
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