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Welcome to my love letter to design!
Driven by the people I meet, the colors I see, and my desire to make someone's day easy. I hope you enjoy scrolling through my work, from user-centered digital experiences to doodles and design challenges.
The Tunnel
concept design // art // marketing // ticketing
The Tunnel was a groundbreaking electronic music event aimed to shed light on upcoming producers and artists in the Bay Area. This event was particularly special as it was a project I was given complete creative freedom over and led from concept to execution, pouring my heart into every detail – from coming up with brand design to scanning QR codes at the door. I am delighted to share that we surpassed revenue estimates by an incredible 53%.
Tiny Dorm
creative director // concert design // marketing // ux research
Hired during the pilot year of Tiny Dorm, a vibrant company organizing concerts for Bay Area student artists, I led my team in crafting various creative and marketing materials to build our brand identity. My role was multifaceted, focusing on elevating the company's digital presence and enriching the event visuals.
Nova
brand design // logo design // packaging // client work
Nova is a Bay Area-based Pickleball equipment company. My design work included creating the logo, brand book, packaging design, paddle design, content for social media, graphics for marketing promotion, and product mock-ups for their Amazon storefront.
Berkeley Center for New Media
content design and writing // UX design
Creating tailored content for target demographics across digital platforms, enhancing accessibility and engagement. Writer for the website and monthly newsletter. Created mock-up visualizations using Adobe XD along with high-fidelity prototypes through Figma to streamline UI design processes.
Alternate Solar
UI // full-stack // SEO
Alternate Solar is a solar powered energy tower manufacturer based in Texas. I did developed their website, alternate-solar.com and improved the organization's online presence and promotional materials.
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